Wednesday, October 12, 2011

RIM: Have Shovel, Will Dig...

Another day, another worldwide outage for you poor BBY users.

It's not yet clear clear whether the issues plaguing customers overseas is what is also affecting service in North America. A RIM representative was not available for comment regarding disruptions in the North America.

BlackBerry users in Canada and parts of Central and South America also suffered service disruption last month, when RIM's e-mail and messenger services were down.

RIM's BlackBerry network architecture is its strength as well as its biggest weakness. Unlike other smartphone platforms, RIM routes all e-mail and messaging traffic through its BlackBerry servers in network operation centers throughout the world. This centralized architecture for the service means that additional encryption and security can be added to the messages that traverse the network. And for many corporate customers, this added security is the main reason they use the service.

But the architecture also means there are single points of failure throughout the network. This means that when there is a major infrastructure disruption, it can affect entire regions of service, potentially knocking out service for tens of millions of customers. By contrast competing smartphones, such as theiPhone and GoogleAndroid devices, do not suffer from the same outages because there is no single point of failure in the network.



Pretty soon you'll need to look on a milk carton to locate a BlackBerry.

RIM's management seems determined to destroy their company.    Like a child holding their breath refusing to relinquish their security blanket, RIM also has a Vulcan Deathgrip on its obsolete architecture.

You'd think after the first 10 major outages they'd learn their lesson and be frantically implementing a geographically-distributed infrastructure to handle traffic.   But noooo......

I stand by my contention that RIM will be out of business by 2015 if they don't get it together.  This latest embarrassment only steels my resolve.    If you own RIM stock jettison it NOW.

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